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Growth marketing services

Keep the momentum going.

Launch day is just the beginning. We help ambitious brands stay visible, useful and competitive after websites go live, with ongoing support across AI search, SEO, content and website performance.

Growth built around your brand.

A strong brand and website gives you the platform. Growth marketing helps it keep earning attention. We provide packages that connect visibility, content and ongoing website support. From SEO and GEO to copywriting and technical support, we help your brand stay active, findable and ready for what’s next.

SEO & GEO.

Search is changing fast. We help brands improve visibility across AI search, LLMs and generative engine results through structured content, stronger authority signals, technical foundations and ongoing optimisation.

Copywriting.

We write the words that make the work land. From content audits and strategy to ongoing copywriting support, we help brands explain themselves properly, make a stronger case and show up with something worth saying.

SiteCare (our growth retainer).

A website needs care after launch. Our SiteCare growth retainer keeps your site secure, stable and performing properly, with ongoing technical support, updates, monitoring and improvements handled by the team who know it best.

Our Results

Where we've made a real impact.

19,000

table bookings in the past year

41.75%

average monthly increase in total orders placed after 5 months

83.14%

increase in sales after 1 year

Our growth marketing process.

Growth marketing works best when it is consistent, focused and connected to the website underneath it. We look at where your digital presence is today, what your audience needs next and how your content, search visibility and website performance can work harder together.

Visibility review.1 day

We start by reviewing how your website currently performs across search, AI visibility, content, technical health and user experience. This helps us understand where your brand is already showing up and where competitors are stealing the conversation.

Work involved

SEO reviewAI and GEO visibility checksContent reviewTechnical health checkCompetitor visibility reviewAnalytics reviewPriority recommendations

Growth strategy1 day

Next, we turn the findings into a focused plan. We identify the opportunities most likely to move the needle, from content improvements and AI search optimisation to technical fixes, blog planning and website enhancements.

Work involved

Growth roadmapSEO prioritiesGEO recommendationsContent opportunitiesTechnical prioritiesMeasurement frameworkMonthly activity plan

Content and copywritingOngoing

Strong visibility needs strong content. We create website copy, landing page content and ongoing blog articles that help your audience understand what you do, why it matters and why your brand deserves to be found.

Work involved

Website copywritingBlog writingSEO content planningContent optimisationMetadataInternal linkingAI search considerations

AI and GEO support packageOngoing

AI search is changing how people discover, compare and choose brands. We help structure your content, strengthen your authority signals and improve the clarity of your website so LLMs and AI search platforms can better understand what you do.

Work involved

Monthly SEO performance reviewsGEO recommendationsStructured content guidanceEntity and authority signalsFAQ optimisationContent refreshesSearch intent mappingOngoing visibility monitoring

SiteCare website support Ongoing

Your website should keep improving after launch. Through our SiteCare package, we support the technical health, stability and performance of your site, while identifying opportunities to improve speed, usability and conversion over time.

Work involved

Website maintenanceSecurity updatesPerformance monitoringBug fixesCMS supportHosting supportOngoing improvements
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What our clients say

"Beyond the initial launch, KOTA have continued to support us over the past 12 months with ongoing SEO, helping us build visibility and performance in a really strategic, considered way. Their team are creative, knowledgeable, responsive, and genuinely invested in delivering long-term value, not just a one-off project. We’ve felt supported at every stage, and the collaboration has been both seamless and enjoyable."

Bianca CristescuKey Account Director

"Beyond the initial launch, KOTA have continued to support us over the past 12 months with ongoing SEO, helping us build visibility and performance in a really strategic, considered way. Their team are creative, knowledgeable, responsive, and genuinely invested in delivering long-term value, not just a one-off project. We’ve felt supported at every stage, and the collaboration has been both seamless and enjoyable."

Bianca CristescuKey Account Director

Related Projects

FAQ's

Growth marketing at KOTA includes a series of ongoing support packages designed to help your website keep performing after launch. It can include AI and GEO support, SEO content, copywriting, technical optimisation, reporting and SiteCare.

The aim is to improve visibility, strengthen content and keep your website healthy, useful and aligned with the brand as your business evolves.

AI and GEO stands for artificial intelligence and generative engine optimisation. It focuses on helping your brand become easier for AI search tools, LLMs and generative search engines to understand and reference.

Currently, that includes clear website structure, useful content, strong authority signals, FAQs, entity-led optimisation and technical foundations that support visibility beyond traditional search results. But it’s always changing, so we’ll help you keep up. 

We do! Our ongoing support can include SEO strategy, blog planning, content writing, metadata, technical recommendations, internal linking and performance reporting. 

We focus on creating useful, brand-led content that helps people and search engines understand your expertise, rather than producing filler blogs for the sake of activity.

Yep, our team includes copywriters and content strategists with over 10+ years of experience. We offer website copywriting as a crucial service for websites we design and build. This helps the strategy, design and content work together properly, so pages feel clear, consistent and built around the same brand idea.

Absolutely. Blog writing is available as part of our ongoing SEO support packages. We can plan and write search-led articles that support visibility, answer audience questions and build topical authority over time.

SiteCare is our ongoing website support and growth retainer. It keeps your website secure, stable and properly maintained after launch, with support for updates, monitoring, fixes, hosting, performance and agreed improvements.

It gives your team a reliable partner for the technical side of the website, rather than leaving everything to pile up until something breaks.

Not always, but it depends on the service and the condition of the website. SiteCare is strongest when we already understand the build, but we can review existing websites and advise whether ongoing support is suitable.

For copywriting and AI/GEO support, we can usually work with your existing site, although we may recommend technical or structural improvements first.

Success depends on the goals of the project, but we usually look at visibility, rankings, organic traffic, AI search presence, engagement, conversions, content performance and website health. We will agree KPIs based on your goals.

We also look for the less flashy but important signs: clearer messaging, stronger content, fewer technical issues and a website that supports the business more effectively over time.

Interested in working with KOTA?

Drop us a line at
hello@kota.co.uk

We are a Creative Digital Agency based in Clerkenwell London, specialising in Creative Web Design, Web Development, Branding and Digital Marketing.